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Case study 02 / 04
Personal Brand02
Lelson Menezes
A founder brand grown from zero through structured, repeatable content distributed across multiple social platforms.
Built from zero
0
Followers Built
Growth signal corridor
Audience distribution across active platforms
Live signal
Zero
Starting point
225K
TikTok
32K
27K
YouTube
18K
Result
302K
Started
Sep 2025
Duration
11 months
Platform mix
4 channels
Audience signal composition
Current platform distribution
225K
75%
TikTok
32K
11%
27K
9%
YouTube
18K
6%
Case profile
Built fromthe ground up.
A founder brand grown from zero through structured, repeatable content distributed across multiple social platforms.
Starting point
Zero
followers
Audience built
302K
Followers Built
Platform mix
4
active channels
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